Click here to download a PDF copy of my resume.
Summary
With experiences at both enterprises and startups, I have learned to work in dynamic environments. Since completing my MBA I have focused on growth organizations and emerging technologies, particularly in the areas of digital media and marketing. With a successful go- to-market strategy and acquisition in my playbook, I seek to advance my career through a leadership role at a brand/technology company whose culture and values reflect my own.
Current Role
Hive9
Director of Marketing, October 2015 - Present
Hive9 is the Marketing Performance Management company that helps marketing leaders plan, measure and predict the impact of marketing on revenue.
Responsibilities include:
- Executing all web, event, email, social, budget, and brand strategy as Hive9’s chief marketer
- Owning demand generation efforts including management of inside sales personnel to provide steady flow of MQLs to sales
- Authoring and designing overall content strategy and strategic documentation
- Applying CRM and marketing automation expertise to ensure Sales and Marketing alignment and harmony
Prior Roles
Ziften Technologies
Senior Marketing Manager, May 2015 - October 2015
A pioneer in the cybersecurity space, Ziften provides the industry’s leading continuous monitoring and visibility platform for enterprise endpoints.
Responsibilities included:
- Creating overall Go-to-Market strategy alongside CMO
- Owning all demand generation and inside sales efforts
- Creating technical collateral to support VP of Product Marketing
- Designing and implementing all Salesforce.com customizations and workflows as company administrator
Packet Design
Interactive Marketing/Marcom Manager, December 2012 - April 2015
Founded in 2003 by the CTO of Cisco Systems, this Bay Area company pioneered route analytics to identify global network topography for predictive routing analysis.
Responsibilities included:
- Working directly beneath VP of Marketing on all global marketing efforts
- Envisioning and designing a refreshed brand after the March 2013 acquisition by Austin Private Equity firm Lone Rock Technology Group
- Launching and maintaining a new CMS-based website tethered to Salesforce, including ownership of marketing automation platform Pardot
- Administering all SFDC efforts, including support of Marketing, Sales, Customer Care, and executive team
- Creating and maintaining marketing automation functionality including campaign and email distribution to database of 200k contacts
- Rendering all collateral, booth art and signage for global trade show presence
- Maintaining company intranet site, designing and implementing MS SharePoint/O365
- Writing copy, both technical and conversational, for internal documents and media advisories/press releases
- Creating and managing all social media outposts
P180 Investments
Freelance Marketer, December 2013 - April 2015
Incremental logo design, web design, and collateral creation for the myriad firms under the P180 Investments corporate umbrella.
Cache IQ
Marketing Communication/Digital Strategist, July 2011 - December 2012
Austin startup Cache IQ was known for creating the first intelligent caching appliance for NAS before being acquired by Fortune-500 firm NetApp in December 2012.
Responsibilities included:
- Collaborating with contract marketing team (as first hire) to outline internal marketing department and processes
- Managing all marcom and daily operations for website, email marketing, collateral creation, technical documentation, SEO/SEM, and social media
- Organizing quarterly trade shows and events, including logistics and on-site marcom responsibilities
CA Technologies
MBA Capstone Consultant, Spring 2011
Spredfast
Market Development (Graduate Internship), Summer 2010
Litton Loan Servicing
Investor Reporting Analyst, June 2008 - July 2009
Prior to being purchased by Goldman Sachs & Ocwen, Litton serviced portfolios of mortgage- backed securities for the world’s leading financial institutions.
Responsibilities included:
- Rendering remittance reports for clients like Deutsche Bank and US Bank
- Eliminating outstanding line items from monthly bank reconciliations
- Wiring funds (>$25M) in compliance with servicing agreements
Education
MBA, Digital Media Management
St. Edward’s University, May 2011
The Digital Media Management MBA at St. Edward’s University sits at the crossroads of the creative and business worlds. By examining business curriculum from the perspective music, gaming, film, social media, and technology, DMM MBAs are experts on the business issues surrounding today’s digital landscape.
BBA, Economics
Texas State University, May 2008
Additional Skills
Adobe CS6, B2B/B2C, Collateral, CRM, Email Marketing, Event Coordination, Finance, Google Analytics, HTML, Marketing Automation (Pardot/HubSpot), MS SharePoint, Project Management, Salesforce.com, SEO/SEM, Social Media, WordPress
Recommendations
Professional recommendations available upon request.